This segment of the team is focused on identifying the target customer, the messages that will resonate with them, and it’s about figuring out the best audience (who), and the best story (why).
All our strategies are developed around the Four Pillars of a strong marketing foundation and SEO.
You will have a dedicated team to find your target clients and start conversations that turns prospects into buyers. This engagement-focused marketing function is often called marketing communications, demand generation, or lead generation, consisting of functions like content marketing, email marketing, SEO, and advertising. It’s everything from creating content to getting it online to physical interaction.
Operations ensure systems and processes are implemented for executing your message. Our team will include data experts who oversee building out your virtual sales pipelines to manage the lifecycle of leads. This team focuses the efficiency and effectiveness of the strategy and execution.
We will commit to working with the entire organization to make sure service-oriented focus is always specifically on your target customer. For marketing, the primary customer is the sales team, and revenue takes priority. By automating the sales process from capture to close… the marketing team is also becoming part of the sales team. Integrating sales as one of the four-pillars is the best path to success for any business.